Types of Bulk Mail and How to Choose

Getting your mailing out the door is one of the most important steps in any marketing campaign. Whether it’s an important announcement or a promotional item, the way you send it can make or break your business’s ROI.

Bulk mail, also known as USPS Marketing Mail or commercial mailing, is a cost-effective way to get your company’s name out. It allows you to target specific demographics with personalized messages and offers a track record for desirable ROI.

A common use of bulk mailing is to distribute newsletters to current and prospective customers. These newsletters offer insights, notifications, or guides to help your customers understand a product or service. They can also help you increase brand awareness and sales.

Another advantage of bulk mailing is the ability to use targeted mailing lists. A well-targeted mailing list will ensure your company’s message is delivered to the right audience, which in turn can lead to increased conversions.

There are several classes of bulk mail, and each has its own costs, advantages, and disadvantages. For example, non-profit bulk mailings are able to receive discounted rates because they do not contain advertising by for-profit sponsors.

Mailing items in bulk typically requires an investment of time and money (paying for an annual mailing charge or a permit, presort software or equipment, or a mailing house). It also may require that you follow postal guidelines to avoid being flagged as spam.